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After 65 years of service, Hallmark store closes in Pine Bluff

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Pine Bluff, Arkansas – After 65 years of service in the city, Hallmark store closes in the city of Pine Bluff. The store was closed last after a quick decision by the brand’s general manager.

Sagging sales and staffing problems are the two main reasons for the closure of the store.

The headquarters of June’s Hallmark are located in Little Rock. The general manger, Christy Anderson, announced that that the store has been closed after multiple store executives left their job positions.

“I lost an assistant manager and another store manager,” Anderson said. “It was the second manager in six months.”

The brand has operating store across the state in Little Rock, North Little Rock, Cabot, Maumelle, Mountain Home and Jonesboro, but the sales in Pine Bluff store has dropped to almost zero.

“It’s been going down for multiple years,” she said. “It’s been more than just the past year. We also had problems finding and keeping good staff there. We probably held on longer than we should have in Pine Bluff.”

The store has been operating for more than 65 years in Pine Bluff. They managed the store in the last 20 years. The closure happened on May 22nd after 3-day-long sale.

Anderson said she has had to close other stores in the past but that closing the Pine Bluff store was more painful than the others.

“This one made me sad,” she said. “I took this one more personally. When we closed a store in Little Rock, I knew that customers had other options for shopping with us and finding what they needed. The Pine Bluff shopper does not have those same options. You have nothing there.”

Anderson said making the call to close the store was difficult.

“In the end, we sometimes have to make these hard decisions,” she said. “We were really sad to leave and didn’t make the decision lightly. But in the end, we had to make the decision that made economic sense.”

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