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J.B. Hunt Transport Services heirs announce new NIL organization



Little Rock, Arkansas — On Wednesday a new organization was announced by heirs of the global trucking company J.B. Hunt Transport Services in Lowell that they hope will guide college athletes in the new era that allows them to profit from their name, image, and likeness (NIL).

Son and daughter-in-law of Johnelle Hunt, Bryan and Mandy Hunt of Springdale, and the late J.B. Hunt, announced details of Athlete Advocate Consortium (AAC).

The Hunts describe AAC in a news release as operating “in the best interests of the athletes while making a positive impact on the local community.”

AAC’s first signee is Arkansas Razorback basketball player JD Notae, according to the release.

“NIL policy has given college athletes the option to enter the business world, but with great power comes great responsibility,” Bryan Hunt said in a statement. “AAC connects these college athletes with a local nonprofit, not only to give back to a cause they care about but to also bring awareness to all of the good these organizations are doing to help our communities.”

An Athlete Advocate Consortium spokesman was not available to answer additional questions.